Tuesday, December 28, 2010

The Latest Honeycomb Box- Really?

Recently my kids were eating some Honeycomb cereal for breakfast and I noticed that my older boys seemed amused about what they were reading on the box, so I asked to see it. On the back it listed some ideas of how you can go green by re-using the cereal box after it is empty for different purposes around your home.

Before I rip on share their suggestions, I'd like to say that I'm all for saving, recycling, and conserving. That is until people become militant about it, hand out guilt trips, or claim they are being "green" just to jump on the bandwagon. Here are the ideas Post suggested.


1) Make your empty box into a magazine holder. I can see doing that for old periodicals that you put in storage, but would any of you display magazines from a honeycomb box on your coffee table at home?

2) Make a bee feeding station (aka flower pot) out of it. Same question. Wouldn't your ornamental flowers look lovely springing forth out of a cereal box.

3) Make an eco-friendly folder for school. What if a student ran into a gang of kids with Grape-Nuts folders and they spotted your bright yellow folder? This is just too dangerous in my opinion.

So either Post cereal is trying to get people to do free advertising at home and school for them, or they are concerned about the environment, but only enough to make their consumers clean up the messes they make. I have some suggestions for Post cereals if they are really concerned about going green.

1) Change your box colors from yellow to green.

2) Give us some suggestions how we can make our clothes out of your boxes too. I'd love a yellow suit with the Honeycomb logo all over it.

3) Stop making cereal so you don't have to worry about your boxes adding to the landfill. You could also shut down your plants around the world and plant trees in their places while you are at it.

4) Decorate your own homes with cereal boxes, but I'm sure your board members and executives already follow the advice you give and probably live in homes made entirely of cereal boxes.

Sorry for my admitted over reaction. I would just looking for a big big taste with a big big bite for breakfast, but I also got a hypocritical lecture about protecting the environment when all they were trying to do was promote their product.

8 comments:

Kristina P. said...

First, I had no idea they even made Honeycombs still. Second, this is exactly the reason why I have made it my mission to destroy the earth.

Kelly said...

Funny post. You Utahn's always have such a knee jerk (emphasis on JERK) reaction to recycling...

That ought to make you really mad! Maybe you can go shout your frustrations into an empty cereal box. What a great recycling use.

(just joking around here)...

Eric said...

Didn't they used to advertise this cereal with a loud crunch which would demolish a 'secret hideout'?

Sound like terrorism to me.

Tim Riley said...

I agree, it seems like a lot of companies these days are jumping on the "green" bandwagon. It's just a quick and easy way to sell their products.

I'm new to the blog-love what you're doing here.

Jeanne said...

Post is going to have a hard sell to convince me they're committed to anything but their own profits. If they cared about anything else, they wouldn't sell us the next healthcare crisis to eat for breakfast.

Cheeseboy said...

Those (the cereal's) are the dumbest ideas I have ever heard. THey should have their cereal making license taken away for being messed up.

I'd wear a Honeycomb suit too. It would probably make me look a little taller and bee friendly.

Kal said...

Honeycombs are awesome and any cereal company that uses 'HONEY' in their name and product should be doing something about fixing all the 'colony collapse' that is devastating the bee populations around the world instead of preaching stuff at me. If all the bees die are you going to rename your product 'Formerly Honeycombs Because There Are No Bees Left To Make The Honey'? Of course you won't because when the bees are gone we will soon follow them into oblivion so quick that there will be no time to redesign the boxes.

Now as for projects. Isn't recycling my human waste by placing it inside that empty box and mailing it back to them a 'green' idea? Think of all the water I will save by not flusing. I hope so because that is what is going to happen.

tammy said...

I like your #3 suggestion the best.